Mall Networks profits from Cyber Monday conspiracy
December 7th, 2006 by hubcapper
Last week the Herald featured an article on Mall Networks, a Lexington company that provides outsourced affiliate marketing programs to online retailers. Specifically, the story reported on CyberMonday.com, a site created by Mall Networks for Shop.org. That organization is a consortium of online sellers infamous for coining the term Cyber Monday just last year to complement Black Friday, the ceremonial start of the holiday shopping season in good old meatspace.
Turns out Cyber Monday may not be so fictitious after all. One week later, Mall Networks reports that $2M in sales were conducted through the site on Cyber Monday alone. $75,000 of that take was donated to — you guessed it — a scholarship fund for students pursuing careers in e-commerce.
Mall Networks was founded 18 months ago and is staffed by veterans of Lycos and affiliate marketing specialists Upromise and BeFree. The alumni seem to be on good terms with at least some their previous employers, however: Mall Networks powers the Upromise online shopping portal. The company is funded by VCFNE, IDG Ventures, and LBO Enterprises.
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