Oxy phlings for the fences
December 6th, 2006 by hubcapper
Cambridge startup Oxy Systems has announced the availability of its flagship product phling!, a mobile music sharing service with a social networking angle aimed at teens and young adults. Sensibly enough, the company seems to have chosen to downplay its corporate name when marketing to this demographic, to avoid conjuring thoughts of the similarly named acne treatment.
By installing the phling software on both a PC and a J2ME MIDP 2.0 compatible handset, users gain the ability to stream music directly from their PC to their phone over the air. Users can share their music library with up to six friends, create a profile page to show off their musical tastes, and browse the profiles of other users.
Oxy Systems was founded in 2003 by a management team hailing from Comverse. The company has its headquarters in Cambridge and a European office in Switzerland. Oxy claims that phling! is in trials with multiple US and european carriers.
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