The Hubcap

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Helium lets the best rise to the top

November 13th, 2006 by hubcapper

Andover startup Helium is a unique take on user-generated and peer-moderated content. The site allows individuals to contribute original articles on a wide variety of topics. Upon submitting an article, Helium asks the authors to select the better of two anonymized stories on a similar topic. Highly rated stories appear more prominently on the site.

In this way, the site seeks to balance expert knowledge with the wisdom of crowds (or madness of mobs) that dominates sites like Digg. Helium authors earn a share of the AdSense dollars their articles bring in.