Brightcove Steps Into The Spotlight
October 30th, 2006 by hubcapper
Hot on the heels of Google’s acquisition of YouTube, the blogosphere is aflutter today with news of the launch of Brightcove’s new video publishing service.
The new service, dubbed the Brightcove Network, lets content owners large and small create custom video channels that can be embedded into any web site, as well as syndicated through a revamped brightcove.com and distribution partners including AOL. Content owners are paid 50% of the revenue gleaned from wrapping their content in advertising, and also have the option to upsell viewers on higher-quality paid downloads for a 70% revenue share.
Some reports are describing Brightcove as the anti-YouTube because instead of consolidating amateur content in one portal, the company focuses on making professionally produced content available through many individual sites and distribution channels.
Brightcove is headquartered in Cambridge and was founded in 2004 by Jeremy Allaire of Macromedia and ColdFusion fame. Its previous efforts have included the distribution of content from brands like the New York Times to networked TiVo devices. The company is well-funded to the tune of over $20M by Accel, General Catalyst, AOL, Hearst, and Barry Diller’s IAC.
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